Here’s to 2018!

by Sinead Hasson January 3rd, 2018


So it’s the start of another year in my career in Market Research Recruitment.  Will we see another year of surprises and shocks in the world of Research & Data-mergers, acquisitions, and growth?

One of the biggest trends for us has been the development of the “gig” culture at all levels. Popular media would suggest that “gigs” belong to the young, or the much-maligned Millennials. Not so…at Hasson Associates we have seen many senior/star candidates making the decision to resign, work their notice and then start to look for a new role. The pros of this are they can honourably complete their time at their employers, not sacrificing anything in terms of quality, and attend interviews without any deception. A clear conscience probably makes for a better interview.

The cons are that you leave a job without a job, but this is where the “gig” comes in. A really nice well-paid contract, without the pressure of the perm job means you can take your time to decide and commit.

As recruiters its been unusual to have so many great candidates in this position, but it is also amazing to have time to talk, consult and coach candidates effectively.

Our established interim desk has been in a great position to deal with these candidates, and our clients looking for short term help are really benefitting from these star contractors.

Saying all this, the usual supply and demand issues remain. As an industry we are still short of those people with 3-5 years’ experience. Its not rocket science to understand why but it is something that we are going to have to accept and then address – and quickly.

Everything is changing, the profile of those who employ researchers, analysts and insights professionals is different to 5 and 10 years ago. There are a greater number of new and innovative agencies, who are really standing out in terms of the industry and for candidates, than we have seen in the last few years.

We have had a lot of conversations this year around diversity, both from clients and candidates so in 2018 we will pledge to take proactive steps to ensure that our clients are seeing a diverse shortlist every time. Its an issue that affects so many areas within marketing and professional services and as recruiters we can do something about this to support you in your quest for diversity.

I am sure that 2018 promises more of the same; change, disruption, and challenge and with the looming Brexit ever nearer, the fallout will be more evident as we get closer to 2019.

It’s great to be a part of this industry. Here’s to 2018!