We live in a world where more data is being created and collected – consumer, transactional, competitor data, big data, social media, digital, attitudinal, behavioural data, quant, qual etc, etc. The more and more data that is collected the more unwieldy it becomes. It’s therefore becoming more important for companies to build the capabilities to leverage this data to drive effective and efficient decision-making.
So, what should companies do with all this data, what is the best way to do this and who are the best people to employ to tackle this task?
Dashboards and decks have been around for a while, but it’s becoming more apparent that the ability to see patterns & trends and create stories that people can connect with are vital skills required in making information meaningful.
David McCandless has become a leading figure in this area with the publication of his book “Information is Beautiful” in 2009. His focus is on creating infographics that present data quickly and clearly to the viewer. Realising we are all swamped by information he sought a better way to see it and understand it. He does this by presenting the data in a visual format. He avoids straightforward facts and dry statistics and focuses on the relationship between the facts and the context.
Along with teams of researchers, analysts and insights specialists there are benefits to working with infographic designers. As visual storytellers, they will help you succeed in communicating your insights in new, imaginative and more exciting ways. This will allow your clients to see the patterns and trends that will enable them to drive more effective decision-making.
90% of information transmitted to the brain is visual. We process that visual information 60,000-times faster than text.
So, rip up those spreadsheets and lengthy reports and focus on the connections that make that data and information meaningful and start thinking in colour, typography, illustrations, and icons. And maybe an emoji or two 🙂 🙂