This is a newly created role within a media agency! They are seeking a Data Analyst to join their specialist data team and to help build a propositional model. The Data Analyst will help support the Head of Data Analytics in delivering a number of projects integrating data from their global insight study with other data. The data will come from a number of sources – 1st and third party to CRM and will be both Digital and offline – so there is a lot of scope.
There are a number of responsibilities within the role from statistical analysis to data fusion to regression and as well as performing the data analysis, you will also be providing consultancy to other global markets in order to deliver the data integration.
They are seeking a graduate with a Maths or Stats degree and it it’s essential that you have experience in analysing large transactional data sets (CRM data) using R, Python, SAS, SPSS, MATLAB or SQL. and that you are able to understand and build a propensity model from survey behavioural data.
The ideal background would be an Analyst working with data who is keen to use this experience within the insight team of a media agency. Strong experience in ‘R’ is essential for this role.
Please do get in touch if you wish to know more and please note that only candidates with relevant experience and who are eligible to work in the UK will receive a response.