A career in evaluation
We meet a lot of people who want to build a career in an industry that allows them to give something back to society, and over the last few years this number has been increasing.
There are a number of ways you can do this within research and marketing but one of the most interesting areas is within Evaluation.
This is an intriguing path to take because it allows you to contribute to important decisions that impact society. You get to assess the cost-effectiveness of policies and programs, helping governments allocate resources wisely and achieve the best outcomes for their citizens. It’s a dynamic field that combines economics, data analysis, and policy-making, offering a chance to make a tangible difference in people’s lives. You can use your skills to help create policies that will impact society in a very positive way.
A typical day in evaluation whether it is economic, social or impact within the world of public and social sector research involves analysing data to assess the costs and benefits of various policies or projects, listening to what a diverse range of people have to say on the issues. You might create models, conduct deep dive research, and collaborate with colleagues to ensure accurate evaluations are made. Meetings with key society stakeholders and policymakers are common to discuss findings and provide recommendations.
Within the world of evaluation, attention to detail, data interpretation, and effective communication skills, the application of qualitative research methods are crucial for presenting your findings in a clear and actionable manner.
Evaluation is used in many industries and there are many type of evaluation but within social & market research you can use your analytical skills to build a specialism in Evaluation.
This can be an incredibly rewarding career, if you work on the agency/consultancy side you could be impacting upon public policy nationally and internationally. It is also very versatile, skills gained on the agency side are equally useful on the client side and you can switch sectors relatively easily.
We are frequently working with some of the world’s leading research agencies who are hiring for evaluation professionals in a range of sectors who work for UK government departments in crime, energy and health amongst others. If you would like to build your career in evaluation please get in touch with me, and we can talk about how your skill set matches these positions.
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