The election brings out such mixed emotions in the market research industry and #ge2015 seems to have been the most controversial yet.

Whilst the debate rages on, I think it’s a good time to take advantage of the fact that Ipsos, YouGov, Comres, ICM and Survation are part of general conversation. This happens once every 5 years and is a great opportunity for us to talk to the general public about market research. It’s a time to potentially recruit respondents but also, and crucially, convert some of those who are “undecideds” into a career in market research, and maybe even retain some of those who are beginning to think that they might want to look at developing a career elsewhere.

The polls are controversial but essential, and this is a once in a 5 year chance to take advantage of the airtime to recruit to this challenging and dynamic sector.

If you are tempted, and want to know more about what this career could look like, give me a call and I can give you some more insight into Market Research as a career.